Improve your SEO score
What the 19-point SEO checklist measures, which failures are worth fixing first, and which ones may not apply to your business at all.
Website›SEO scores your site out of 100 against a 19-point checklist and splits the result into three buckets: Technical, On-Page and Local. Refresh Check re-runs it.
Each item shows its points, and failures come with an explanation of what to add.
Fix these first
Open Graph image. This is the one people underrate. It is not a ranking factor at all — it is the picture that shows when your link is shared on Facebook or sent in a text. Without it, every link you share renders as a bare grey box, and click-through drops hard. Add <meta property="og:image"> pointing at an image 1200×630.
Business schema markup (JSON-LD). Structured data telling Google your business name, contact details and what you do. The single biggest item on the checklist at 12 points.
Meta description length. Aim for roughly 120–160 characters. Longer and it gets cut off mid-sentence in the search result. This is the copy under your headline in Google — it changes whether people click, not where you rank.
Page title, one H1, HTTPS, canonical URL, sitemap. Housekeeping. If any are failing, fix them; they are quick.
About the Local bucket
Local is 30 of the 100 points, and it measures things like a street address on the page and mentioning your city or region.
If you serve customers in one area, that is exactly right and worth all 30 points — a consistent name, address and phone number across your site and your Google Business Profile is one of the strongest local signals there is.
If you serve customers nationally, most of that bucket does not apply to you. Ranking for your own town is not the goal, and a perfect Local score would not help. Take the Technical and On-Page points, and treat Local as informational.
The score is a checklist, not a ranking. Scoring 100 does not mean you rank first for anything — it means nothing obvious is broken. Rankings come from content, links and time.
After you change something
Click Refresh Check. The panel shows when it was last checked, and it does not re-run on its own every time you open the tab.
Fix the Open Graph image even if you ignore everything else on this page. It costs one line and it affects every link you have ever shared.
Still stuck?
Email us and a real person gets back to you — usually the same day.